Minnoji is a New York based womenswear line founded in 2013 by Milena Encheva. Born and raised in Bulgaria, she started sewing at the age of 9. By the age of 13 she was spending all her free time making patterns, and cutting all the old clothes in the house to make new ones out of them so  her family nick named her "Milena the scissors"- which is where the second part of the line's name came from- "nojica" means scissors in Bulgarian.  Milena's huge love for fashion and the desire to be among the biggest names in the industry made her decide to move to the US in 2003. After graduating from the Fashion Institute of Technology she began her journey in the NYC fashion industry working for numerous design houses including Calvin Klein, Mona Fior, and Ali Ro; to name a few. Working under another brand did not fulfill Milena's insatiable desire to design clothes , so she created a womenswear line of her own. 


Made in downtown New York City, Minnoji represents clothing made to age with the woman wearing it.  Architecturally inspired the pieces are  feminine, sophisticated, yet effortless with a fine attention to details.  


At Minnoji we strongly believe in "Less is more" . And that reflects in everything we do. OUR FABRIC: We use high quality mostly organic fabrics, so the garments made out of them can be worn for years without changing shape or color. Our fabrics come mainly from Japan, and sometimes from Turkey and South Korea.                                                   OUR GARMENTS are made with minimum wastage in the Garment District of New York City. 

Minnoji, Inc.
907 Broadway, Suite 702,
New York, NY, 10010